Micromax forays into premium smartphone segment, launches flagship ‘Dual 5’

Micromax Dual 5

Homegrown handsets maker Micromax on Wednesday announced a foray into premium devices with the launch of 4G VoLTE ready smartphone ‘Dual 5’, which is priced at Rs 24,999.

We are eyeing up to 25 per cent business growth in premium mobile sector during 2017-18, said the company in the statement.

“We want to be an important player in premium smartphone segment in Rs 20,000 plus range. All Micromax phones will now be 4G enabled. We expect 20-25 per cent business growth in 2017-18,” Micromax Informatics Co-Founder Rahul Sharma said while launching the Dual 5.

The new smartphone has a 13 MP dual rear camera with Sony sensors (one with colour and the other with monochrome sensor) and a 13 MP front facing camera.

Dual 5 comes with Qualcomm 652 Snapdragon processor, 4GB RAM, 128GB internal memory, Corning Gorilla Glass 3 and a 3,200mAh battery with quick charge feature.

“Premium customers in the country need an option to buy something which is made in India, made for India and made by Indians. The Dual 5 will be made in India like our other phones,” Sharma said.

He said that the company will provide a one year free replacement of Dual 5 in case of screen damage while replacement conditions for other damages are being worked out. (READ MORE)

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