Nikon India aims to achieve turnover of Rs 1,100 crore

Canon, Nikon change the lens

Latest News – Smartphones that have almost spelt doom for the low-end compact camera market in India have been on the other hand pushing up the sales of the high-end compact, digital single lens reflex(D-SLR) cameras, according to NikonNikon.

“Smartphones impacted the low-end compact camera sales in India. At the same time they are also pushing up the sales of D-SLRs because the users look for quality which is determined by many other things including the type of lenses, sensors etc.” Nikon India Private Limited Managing Director Kazuo Ninomiya said on Thrusday.

Ninomiya said that the recently launched D 3400 model, which is priced around Rs 30,000 is targeted at smartphone users who would like to experience better image quality with entry level D-SLR.
Nikon India, a subsidiary of Nikon Corporation of Japan, enjoys the leadership position with a (Read More)

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