The country’s largest smartphone maker, Samsung India, is betting big on second- and third-time smartphone buyers to drive sales of its newly launched Galaxy C9 Pro.
“We do innovations keeping consumers in mind. We are confident that the launch of Galaxy C9 Pro will revolutionalise the market. It is actually targeting second- and third-time buyers who are looking for new upgrades. We are confident that it will drive our market share up”, said Aditya Babbar, deputy general manager, mobile business, Samsung India, at the national launch of Galaxy C9 Pro here.
“India is the second largest smartphone market. Definitely, will be new buyers coming in and (existing) consumer upgrading. The upgrader is the biggest market and we are targeting it,” he added.
Priced at Rs 36,900, the Samsung Galaxy C9 Pro will be available in two colours — black and gold.
Interested buyers can pre-book the device through select stores and online channels from January 27 and avail the pre-booking offer of one-time screen replacement for a period of 12 months.
The smartphone will be on sale at all retail channels in the latter half of February 2017.(Read More)